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Welcome to my world!

Hi, I am Deepti

I am a System Strategist and Dubsado Expert, a mom, and a content creator.

I am passionate about helping creative entrepreneurs like you streamline and automate their business processes so that they can sustainably scale their business without compromising on their work-life balance.

A Bit About Me

I live in Gurgaon near New Delhi, India, with my son and husband.



My journey to discovering this passion has been marked by some important milestones. I served big names like Vodafone, Huawei, and Avaya and learned the intricacies of managing complex projects. However, after years of working a corporate job, I realized that there had to be more to life than just work. So, in April 2021, I quit my corporate job and started my small business, which has been going strong ever since.


I specialize in working with creative entrepreneurs with a corporate background who are also parents themselves. As individuals who have started their passion as a side hustle and are now full-time small business owners, my goal is to create effective systems that help them grow their businesses mindfully and with ease.

I am also a loss mom. On January 3rd, 2023, I lost my 5-day-old daughter Cuckoo. Losing her was a heart-wrenching experience, and it gave me a new perspective on life. Even though she is no longer with us, her memory lives on in my work, and I like to think that she is watching over me as I help other parents and entrepreneurs through their journeys.

On a personal note, I am an avid nature-lover and enjoy gardening and living an eco-friendly life. I love learning new things and believe that we all have a responsibility to take care of our planet and do our bit to make it a better place for future generations.

  • I don't take tea or coffee. Never have, never will.

  • I've embraced going gray, and rocking my naturally wavy hair since January 2022, which has been a great conversation starter.

  • I don't appreciate mediocre hotel experiences - good hospitality and accommodation are essential for a memorable vacation!

  • I have nurtured and taken care of over 40 plants in my mini balcony garden, an impressive feat considering I had killed 34896+ plants before figuring out that overwatering was their downfall! Growing my own herbs has also been a fun and tasty addition to my hobby.

  • I have hated and feared math my entire life. However, ironically, I am now adept at putting complex formulas into Excel and making them behave!

My Experience

April 2021 - Currently

May 2018 - April 2021

June 2019

November 2016 - May 2018

March 2014 - November 2016

June 2014

Working for self - System Strategist and Dubsado Expert for Creatives


Streamlining and automating processes for creative entrepreneurs | Dubsado Certified Specialist 2022-2023

Avaya - Project Coordinator

Worked closely with the project manager in planning, preparing, and communicating project plans and progress

Masters in Business Administration - Specialization in Information Systems Managemen

Huawei - Senior Engineer

Analysis of outages and resolution of issues | Configuration, implementation and provisioning of nodes | Tracking and maintaining reports

Vodafone - Senior Engineer


Project management for complete access network in Delhi & NCR | Inventory management and budgeting on SAP | Preparing database and trackers

Bachelors in Technology - Electronics and communication

Are you a creative entrepreneur with a corporate background and a parent just like me?

I applaud you for taking up the challenge of running your own business and raising a family. Let me help you work smarter, not harder, so you can create the life you want.

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